About me.
Started as a writer. Currently an independent Creative Director. Former ECD, GCD, and creative lead for some pretty amazing brands at some equally amazing agencies. Directed a little. Produced a lot. Been both agency and client-side. Managed budgets, departments, production partners and stakeholders. Experienced at storytelling and crafting integrated campaigns. Helped launch a nonprofit on top of my day job.
My work has been recognized at all the industry’s top awards shows and exceeded all sorts of marketing goals. (Couldn’t have done it without the talented folks I’ve crossed paths with.) Most proud of the work I’ve done on smaller projects that have flown under the radar, helped a cause, friend or startup with a story to tell.
Love coming up with ideas, collaborating with kindred minds, and turning heads in the process.
*Download full resume here.Freelance Creative Director
Clients: Reddit, Wolfgang LA, Gallegos United, DoorDash, Adidas
Some Place Good, Founder & ECD
Some Place Good is a creative collective that specializes in helping brands and startups that might not have the budget for a big agency. It’s also my side hustle. We specialize in branding, advertising, production, product design and creative consulting
The Greenhouse / The&Partnership, National Executive Creative Director
Launched TELUS’ first national integrated social purpose and campaign platform, “Let’s Make” / Led & managed departments in Van, Toronto, Montreal / Oversaw all business lines for TELUS, Canada’s third largest telecommunications co and first most giving company
David&Goliath, Group Creative Director
Helped CA Lottery become #2 ranked lottery in the US / Pitched and retained the Lottery account for an industry-record 12 years straight / Set numerous sales records for Scratchers brands / Kia Soul in top 3 most viewed campaigns in automotive history / Produced top 10 funniest Super Bowl commercials / Won numerous international and national awards for multiple clients
BBDO Canada, ACD
Produced award-winning work for Frito-Lay and Canada’s first Paralympics campaign
TAXI, Writer
BMW MINI “MINImalism” 8th most awarded website in the world / Led and won pitch for Toronto FC / Launched Amp’d Mobile
TBWA\Toronto, Writer
Produced award-winning work for adidas, Nissan and Infiniti
Lowe Roche, Writer
Went from an intern to a bonafide full-time, paid ad guy.
Awards & Recognition
Cannes Lions / The One Show / CLIO Awards / Adweek / Ad Age / Effies / FWA / Creativity Mag / Fast Company / TMZ / Saturday Night Live / Madison Ave Ad Walk of Fame / London Int’l Awards / NY Festivals / Communication Arts / Lurzer’s / Marketing Awards / ADCC / TBWA Disruption Awards / Coupe Design Annual / Applied Arts / Young Guns Int’l / Globe & Mail / National Post
Brand Experience
Reddit / DoorDash / Adidas / California Lottery / New Amsterdam Vodka / Kia Motors / TELUS Communications / Today, I’m Brave / BMW MINI / LA County High School of the Arts / Starbucks / Shine On Sierra Leone / Skittles / Frito-Lay / Toronto FC / Weignart Society / Canadian Paralympics / Twix / Fresca / Aquafina / Fresca
Education
B.A. University of Victoria, History & Film Studies
Humber College, Post-grad Media Copywriting, Honors
Panels & Affiliations
2022, AICP Judge, Experiential Category
2021, AICP Judge, Purpose-driven Category
2017-2023, LeBook Connections, Jury Member
2017, Lafleur’s National Lottery Conference, Guest Speaker